Hey Team!

I'm Brad Robinson,

| Mental Performance Coach | Registered Professional Counsellor | Retired Lieutenant IAFF | Baseball Canada JNT alumni | Coaching Association of Canada

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NEW Dec 2025 - The Mental Strength Club Community for athletes

REGISTRATION NOW OPEN!!!! Our first session is December 15th!!

In the Mental Strength Club, we believe that true strength isn’t just about how much you can lift or how far you can run or throw, it’s about the courage to face life’s challenges on and off the field and build the resilience to keep moving forward. Here, we’re redefining what it means to be strong by creating a safe, supportive, and non-judgmental space for athletes to connect, share, learn, grow and thrive!

By signing up for our email list, you will be alerted when new program dates open.

Who do we help and work with?

Athletes

Our programs are all based on the same foundational structure, WE ARE PEOPLE FIRST. These programs are designed using a unique, empirically researched, holistic, people first approach to development. For athletes, you will learn how to compete with confidence, develop a high performance mindset, optimize your performance, overcome obstacles and be the best versions of yourself! This is what will set you apart from your competition. You will have tools that others don't so you can experience long term success on and off the field in whatever you do in your life!

Parents

"EMPOWERING YOUR YOUTH ATHLETE FOR SUCCESS!" In sports today, our athletes are experiencing increased expectations and more pressure to perform than ever before. This program has been designed to help parents support their youth athlete as a PERSON first, so they can optimize their performance and experience unlimited success on and off the field.

Coaches

What IMPACT do you want to have on your athletes? Our wholistic, people first approach to coaching is what makes us truly unique from most other programs.  The knowledge and insight you will gain about yourself, your players, how they learn and process information will allow you to honour the needs of the individual while still achieving your outcomes as a team. The IMPACT you have will last forever.

Firefighters

As a former Lieutenant and 18 year Firefighter who was diagnosed with an invisible injury and permanent disability PTSD, I have healed and grown to now help others do the same and hopefully avoid some of the challenges I experienced for many years. As First Responders, we have our own unique set of obstacles that can challenge us as human beings regardless of the roles we play in life. That's why we have developed programs specially designed for firefighters and first responders using your unique, holistic, people first approach to well being. so that we can have tools to overcome obstacles in the moment and also develop skills to support long term success in life.